JoshSweeney

Jeff Jarvis and The Link Economy Opened My Eyes

Have you ever noticed how when you buy a new car you suddenly seen them everywhere? Almost as if the act of buying the car opened your eyes to see the masses of other commuters who had that car.

Today I finished Jeff Jarvis’s What Would Google Do in audiobook format? This isn’t a revue of the book, there a plenty on Amazon, but an account on how the book opened my eyes. Like buying the car and seeing them everywhere, I listened to an audiobook and suddenly saw breakdowns in the system.

Jarvis talks about the link economy and the effects of linking data across sites and content. He also explains the profound impact of the link economy and peoples ability to quickly find data and learn from that data. A few short hours after the completion of the book I was researching data for CRMStage.com in relation to the GetSocial Twitter Pro module and realized a breakdown of the link economy.

The breakdown was that many article writers and large technology sites had created news and content mentioning the hard work done by my team but not linking to that work. I don’t want to come across as whining but would like to highlight the fact that many entrepreneurs  and small businesses could be massively impacted in a positive way if credit was given. Credit, being a link.

Take a look at this example:

Inc.com writer John Brandon wrote an article How to Track Customers with CRM Tools which mentions a Twitter addon for SugarCRM, the addon which my team wrote. In this article he mentions the module, Twitter, SugarCRM and Zoho yet links to none.

So I pose these questions:

• How would links from such a popular site change the economy?
• How would links they provide promote business growth past there advertisers?
• How would it effect their business?

If I had not read What Would Google Do? I would not have realized the scale and impact of not having links in articles on these popular sites. The links that these articles are leaving out make it harder for readers to follow the path to knowledge. On a large scale the lack of links are impacting the economy. No links means data is harder to find which impacts purchasing. I am sure with enough time hundreds of other impacts could be brought forth.

In the end I want to thank Jarvis for a great book and for making me see how much of an impact the link has.