Yesterday evening I attended the Atlanta Bloggers Meetup and had the pleasure of meeting Rob Sutton who owns and operates Bike198.com. Sutton is an informative owner who was open about his operation including the ways that he generates leads, makes money and markets.
Since I have been thinking of starting a newsletter for CRMStage.com we dove into the topic to discuss how he leverages them. Here are a few of the details that I took away from the conversation.
- Non techies want something in their inbox
Even though people are all hyped up on social networking juice, many people still want data delivered.
- Gain Trust
If you have affiliate marketing it is important to gain peoples trust and make sure that they don’t always feel like they are being pitched. This seems straight forward but we have all seen companies that overdue it.
- Click through rates are much higher in newsletters
Prior to this discussion I had never researched the specific conversion rates of newsletters vs web advertising.
Do you send a newsletter for lead generation, marketing or promotions? What tips do you have?
- No public Twitter messages.