Understanding of a Brand

Recently I met with an individual and we got on the topic of networking and started discussing the various events that we attend. This person recommended a group called Clarity and said that it was like “BNI on steroids” and only for B2B networking.

Shortly after the discussion I attended as a guest and found out that it was in fact a BNI meeting. At that point I didn’t care because I had met a phenomenal group and realized that they did things different from what I would have expected.

Had the individual that told meet about the meeting pitched it as BNI, I might not had gone. I had been to them in the past and decided that it wasn’t a fit for my company.

This raises a few questions:

What do customers immediately think of when they hear your name?
Is it what you want them to think of?
Should initiatives to break out of a certain role be part of a new brand?

These are just a few of the questions you may want to ask yourself about your companies brand image. What issues has your business encountered with your brand?

Tags: b2b, bni, branding, clarity, networking