At the beginning of the last Atlanta Bloggers Meetup the organizer kicked off by giving out prizes for those that were getting social about the Meetup. What I observed was a great strategy that made everyone in the room aware that he needed their help to spread the word.
Here is how it works:
Start off with a question related to attendees spreading the word such as
“Everyone who Tweeted that they were coming to Atlanta Bloggers tonight raise their hand”
Multiple people raise their hand…. Or don’t. If multiple people raise their hand then follow up with an additional question to narrow the field. Something like:
“Of those people, how many invited a friend?”
Once the group is narrowed down to one or two, hand them a $5 gift card.
Rinse and repeat until multiple questions have been asked and multiple cards have been given out.
The great thing about this approach is that it is inexpensive, easy to do and lets everyone know that you need their help. The questions are based on simple social tasks that anyone could do.
What kind of simple techniques are you using to get people to be social about your event?
- No public Twitter messages.