JoshSweeney

Adroll Retargeting Gets Noticed

We recently launched CRMState.com a service that specializes in monitoring SugarCRM. With that launch we decided to compare multiple online advertising services, one of them being Adroll. We decided to throw Adroll in with some top competitors such ad LinkedIn, Facebook and Google for two reasons. The first is, it was recommended by a partner that we trust. Secondly, and more interestingly, was that they offered Retargeting.

Almost every ad service appears the same when you look on the surface. They offer keyword targeting, site targeting and/or group targeting. Adroll offers Retargeting and with support service like no other. When you setup Adroll you insert a Javascript snippet on your website which “tags” users who visit the site. Once you build a list of at least 500 targets you can start retargeting. What happens is that once a person has been targeted they will see your ad on future sites that are in the advertising network.

We will be publishing some information about the results in the near future but needless to say the CPM and click through rates are significantly higher on people that are retargeted. To top it all off, everyone that knows about your site or has recently been targeted will contact you and send you screenshots exhibiting where they saw your ad.

We look forward to telling you more about Adroll in the future but until then I recommend setting aside a little budget to try it out.
Disclosure: This is not a paid post but we did use the referral link. If you liked the information above and decide to try Adroll, please click our link to register and we will keep the tips coming.