JoshSweeney

Custom Logo: 99Designs or A Graphic Designer

When you are not a graphic designer, coming up with a logo or logo ideas for a product can be a grueling process. First you start off sketching out ideas on paper which depending on your skills may or may not come close to what you need. If it does then you still need to hire a designer to transfer it to a digital format which will cost an hourly rate.

I have been through the scenario of needing a logo a few times now. Up until this latest time I had always used a graphic designer and paid either an hourly rate or went with their “logo package” of a few logo ideas and a few revisions based on a set fee. In the end this usually ended up costing me more than anticipated for multiple reasons such as:

• I wasn’t 100% sure what I was looking for in a logo.
• The designer didn’t seem to understand what I was looking for
• I just didn’t like the 3-5 ideas that were presented.

Most of these are pretty common reasons for spending more than anticipated for a logo. There are also multiple ways to get around these issues such as:

• Have a very good idea of what you want before hiring a designer.
• Pick a designer that spends time understanding before  starting.
• Provide the designer logos and design themes that you have seen elsewhere that you like.

The fact is that once you have found a designer that you work well with, understands what is appealing to you, and has rates you can live with you will no longer have these issues. But until then, there is 99Designs.com.

99Designs.com is a crowd sourcing site that allows you to request a graphical design of almost anything and have hundreds of people submit ideas.  This is extremely helpful when you are not sure what you are looking for and only have a color scheme or vague idea. It also saves you the time involved with trying to come up with multiple ideas yourself when you may not be graphically enabled.

Here is how it works:

1. Choose what you want designed ( Ex: Logo, Brochure, Site Mockup, etc )
2. Set the price that you will pay to the winner.
3. Set your criteria such as colors, size, fonts, and ideas.
4. Launch the contest

What will happen is that designers will find your contest and start submitting ideas for you to comment and vote on. I recommend staying very involved in this process through the duration of the contest. When commenting and voting you can tell them what you do and don’t like and many designers will tweak their ideas based off of that information.

End the end you could potentially have hundreds of submissions to pick from which means that instead of having to settle on a logo or design you now have multiple quality designs and have to narrow it down to the winner.

Now that you know about 99Designs I have a few recommendations for when you try it out for the first time.

• The amount you give to the winner is not the total cost. As one would guess, 99Designs.com has to get paid also. On my $175 logo 99Deisgns.com charged a fee of $56 for a total of $231. So be aware of this before you start filling out the design brief.

• Get the logo on both a white background and another color background. Most effects on logos can look really good on white backgrounds but when moved to a different color loose their effect or meaning. This will help you visualize what your logo could look like on other mediums.

• Use the tools that 99Designs provides to thank designers for submissions and to provide immediate feedback after posting.

• Once you have a few submissions that you really like and will potentially pick, click the Guarantee button. By clicking this button you guarantee a payout which usually doubles the number of submissions.

At the end of my first use of 99Designs I was out $231 but I had over 175 submissions with about 10 logos that made it a very tough decision to choose. I also had about 50 more on top of that which were professional grade and could have done the job.

Tags: 99designs, custom graphics, graphic design, logos